INSITE INSOLES

“Hunch Theory may promote marketing, but you get the business acumen from Dacie's experience as well. It's a very valuable combination and shows in her work. Highly recommended.”

Greg Diharce, Global Sales Director for Insite Insoles

SUMMARY

The challenge with Insite® is that they had 3 brands (aftermarket, built for brands, and private label) that needed to come under one umbrella. Insite® builds performance insoles for athletes - from traditional athletes to industrial athletes - their insoles are designed to help people achieve better stability and balance when they’re on their feet all day. Given that we were reaching out to both consumers and brands, we needed to appeal to a diverse audience base and really give a cohesive feel to the brand. Their product is both amazing and very cool looking so getting 3D Imaging of the product to really highlight the beauty and technology of the brand was essential.